At Peters Financial, we recognize our responsibility to create value for our clients. That’s why we take a team approach to your wealth management strategy that is always client centered. From our financial advisors to our client services associates, we understand that our commitment to you means everything from answering phone calls promptly to regularly reviewing your plan.
Edwin L. "Pete" Peters, Jr.
Principal, Financial Advisor
Pete started working in the financial services business one week after graduating college in June of 1975. Early in his career, Pete realized that the key ingredient to this profession is SERVICE.
"It is said that 'people don’t care what you know unless they know that you care.' I knew that I had found the perfect profession for me based on that knowledge. After several years with large companies, I started my own business. I wanted to focus on building lasting relationships and working for my clients.
I have been blessed to serve so many businesses and families for over forty years. I am so grateful that God has granted me the honor of working with so many wonderful people, especially our incredible staff. I love helping our clients solve problems, overcome financial challenges, and achieve their goals. Our clients truly become our friends."
When he isn’t helping clients, you’ll find Pete spending time with his wife, children, and four grandchildren. Pete also enjoys bird hunting and Alabama football!
Peters Financial, LLC is an independent financial advisory firm. “Independent” means that we work for our clients, not for the interests of a large corporation. Pete attained his Chartered Financial Consultant designation in 1983. Pete is a Registered Representative with Kestra Investment Services, LLC and an Investment Advisor Representative with Kestra Advisory Services, LLC.
Edwin L. "Lee" Peters, III
"I share a passion with Pete for helping people achieve their financial goals. I find it extremely rewarding to help families and businesses gain financial independence. It is a privilege to work with my father every day and continue the legacy he has built for over forty years."
Lee graduated from the University of Alabama with a Bachelor of Finance in 2014. Following graduation, Lee worked for our Broker/Dealer, Kestra Investment Services, in Austin, Texas. He spent several years in the Brokerage Accounts Services department. Lee had the privilege to collaborate with financial advisors from around the country. Lee was able to gain valuable experience by learning the industry from the inside out. While at Kestra, Lee achieved his Series 7 - General Securities designation.
In 2017, Lee was accepted into the Master of Financial Planning and Counseling program at the University of Alabama. In January of 2018, Lee began working at Peters Financial and achieved his master’s degree in May of 2019. Lee holds a Series 66 securities designation and a state license for Life and Health insurance.Lee is a Registered Representative with Kestra Investment Services, LLC and an Investment Advisor Representative with Kestra Advisory Services, LLC.
Lee and his wife, Anne “Annie” Heggeman Peters, are natives of Mobile and parishioners of St. Ignatius Church. They are both graduates of St. Ignatius School, UMS-Wright, and the University of Alabama.
In his spare time, you will find Lee in a duck blind or out on the Mobile Bay water!
Client Service Manager
Yvonne has an extensive background in customer service and hospitality management. For 16 years, she served as the Catering and Events Director at the Country Club of Mobile. While at the CCM, Yvonne led all marketing and promotional campaigns. She was also responsible for managing her staff and back-office administrative duties.
Yvonne is a University of Tennessee alumna, where she earned her bachelor’s degree in Communications and Broadcasting. Yvonne has one son, Breen.
Client Services Associate
Carin has over thirty years of experience in Senior Client Relationship Management and Client Services including the financial industry and corporate security consulting. She specializes in fostering deep and long-standing client relationships that promote trust and teamwork. Carin began her investment career at Invesco, in Atlanta, Georgia, as a Participant Services Representative. She quickly moved into a role as a Retirement Plan Services Relationship Manager working with large national accounts. Most recently, Carin worked for a corporate security, investigative and intelligence firm, as Senior Consultant.
Carin has a Bachelor of Arts in Political Science with a minor in Criminal Justice from Georgia State University.
Taylor earned her bachelor’s degree in Business Administration with a concentration in Finance from the University of South Alabama. While at South, Taylor served as the Risk Analyst and Operations Manager for the Jaguar Investment Fund. After graduation, Taylor went on to sell Life Insurance and gained valuable experience in client services and the insurance industry.
Taylor enjoys spending her free time with friends and family or out on the water. She also loves animals and has a miniature dapple dachshund named Bailey.
Marketing & Operational Specialist
Payton is a graduate of Mississippi State University with a bachelor’s degree in Public Relations. After finishing undergrad, Payton returned home to Livingston, Alabama, where she earned her master’s degree in Integrated Marketing Communications at the University of West Alabama. While pursuing her master’s, Payton began working for Legacy Hospice in Livingston. Legacy was so impressed by Payton’s marketing knowledge and work ethic she was brought on full-time after completing her degree. Payton was able to assist Legacy’s executive team with marketing and rebranding efforts, company-wide trainings, and community engagement events.
Payton has a passion for people and found deep satisfaction in working with the elderly community at Legacy. Payton enjoys going to the beach at Dauphin Island, and spending time with friends and family. We are excited to have Payton’s extensive marketing skillset and passion for customer service on the Peters Financial Team.